Amazonians can provide excellent insights – if they are real and relevant
Writing Amazon appeals requires a special set of skills. Persuasive, clear prose helps. Responsiveness and attentiveness to the client are a plus. But more important than anything else is a true understanding how Amazon works for and with third-party sellers. Who embodies this last set of skills? The best candidates are ex-Amazon employees and long-term Amazon sellers.
When we launched Riverbend Consulting, our team included two Amazon sellers and one ex-Amazonian. Since that time, we’ve dramatically grown our ex-Amazon staff. Today, we have eleven Amazonians who fill consultant and analyst positions.
Fake Amazonians everywhere
Here are some strategies to be sure you’re getting the expertise that you have paid for:
- Check the web site. Companies that have real Amazonians on staff advertise it on their team page. Ex-Amazon employees are a valuable asset, so their bios will be included as well.
- Ask questions. If a firm claims to have ex-Amazon employees, ask for names and details. Confirm they actually work at the company full-time and aren’t simply a name used to draw in business.
- Determine their departments. For straight-up appeal writing, a team that includes Seller Performance and Seller Support experience is your best bet. Those with knowledge in other areas could be helpful for long-term account management and performance.
- Find out how long they’ve been gone. Processes and people change continually at Amazon. This makes more recent experience critical. While knowing the “Amazon way” of thinking and working is incredibly valuable, at least a few employees should be more recent Amazon team members to ensure fresh, relevant knowledge.