Our Blog
Six factors to examine when facing an “inauthentic” Amazon ASIN suspension
“Inauthentic” policy violations hit sellers hard. ASINs and accounts get suspended for such complaints. Amazon’s notification is obtuse and can virtually mean anything. We’ve had clients get their accounts and ASINs suspended based on [...]
What is the best way to grow your business with ecommerce funding?
This guest blog is written by Seth Broman, chief revenue officer at Yardline, a Riverbend Consulting partner. The online retail market has grown exponentially since COVID-19. This growth, and the relatively low barrier to [...]
Why every Amazon seller needs a USP
Without it, you may be missing the boat. A USP, or Unique Sales Proposition, helps a business, especially an Amazon seller, stand out from the crowd and attract customers. It’s foundational to your business. [...]
Are you leveraging Brand Registry and the Brand Referral Bonus program?
Making the most of your brand and private-label products on Amazon is the imperative. We also know being PL is full of potential--and problems, such as Amazon Brand Registry complications. Regardless, registering your brand [...]
How to structure your Amazon advertising campaign
This guest blog is written by Arishekar N, senior director of marketing and growth at SellerApp, a Riverbend Consulting partner. You have a stunning product on Amazon, but how do you make sure customers [...]
Can sellers really operate within Amazon’s supply chain standards?
This is the second in a two-part series about Amazon’s new Supply Chain Standards and how you can make sure your business is in compliance. In Part 1, we introduced the Amazon Supply Chain [...]
New Amazon Supply Chain Standards, are you ready?
Painful? Yes. Inconvenient? Absolutely. Costly? Potentially. Amazon’s Supply Chain Standards. They came out of nowhere and hit third-party sellers (and resellers) pretty hard. Manufacturers too. In this first of two blogs about the standards, [...]
What factors influence the Amazon algorithm?
This guest blog is written by Mina Elias, CEO and founder at Trivium, a Riverbend Consulting partner. If you are an Amazon seller looking to boost your sales, then you need to understand how [...]
FBA vs FBM: What’s the best model for you?
If you're an Amazon seller, should your fulfillment model be FBA or FBM, or some mix of both? We’re talking about how Amazon sellers manage the storage, handling and shipping of their products. FBA [...]
Why is Amazon blocking my PPC ads?
Thank you to Trivium, a Riverbend Consulting partner, which features our co-founder, Lesley Hensell, writing a blog post titled, “Why is Amazon rejecting my PPC ads for a product I’m allowed to sell?”. Read [...]
How to reduce consumer complaints for Expiration Date mishaps
Today, there’s a tube of topical skin medication on my bathroom sink. I take a quick look at the tube, which shows a date,4/14/22. “It’s almost expired and I just bought it!” No. The [...]
6 ways to recession-proof your Amazon business
Amazon sellers are struggling. When they aren’t fearing potential Amazon account suspensions or ASIN deactivations, they are fighting challenges with decreased consumer spending, higher expenses and squeezed margins. Don’t despair. Get proactive. Following are [...]
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