Amazon’s acronym language explained
New sellers can get lost in the abbreviations
Amazon loves to use acronyms. They are a part of Amazon’s love language and are used daily. This is something that you may notice when interacting with Amazon or even reading through the Seller Forums. Numerous Amazon acronyms are commonly used and we’ve gathered a few that every seller should know. This list has been compiled for you and will hopefully help you navigate Amazon. Especially for you newer sellers out there.
Amazon acronyms from A-Z:
3P – Third-Party Seller
A third party seller uses inventory they have purchased to sell to consumers on Amazon
AMZ – Amazon
The acronym is a more simple way to say Amazon.
ACOS – Advertising Cost Of Sale
This represents the percentage of sales that was spent on advertising.
API – Application Program Interface
The code that allows software programs to communicate with each other.
ASIN – Amazon Standard Information Number
All products on Amazon will have an ASIN.
ASP – Average Selling Price
The net sales divided by the number of products sold will get you the ASP.
AWS – Amazon Web Services
A subsidiary of Amazon that provides cloud platform and API services.
B2B – Business to Business
Unlike business to customers, the service is for business to business.
BB – Buy Box
This is the box where buyers see the button to purchase products.
BOGO -Buy One, Get One (Free)
This is a great promotional deal that allows you to offer two products for the price of one.
BSM – Buyer-Seller Messages
The messages between the customer and the seller.
BSR – Best Seller Rank
The rank of the item in a category.
DP – Detail Page
The page for the product.
DSP – Demand Slide Platform
This represents the display advertising service.
EAN – European Article Number
A 23 digit number for retail products in Europe.
EBC – Enhanced Brand Content
The detail page description and show enhances content like images.
FBA – Fulfilled By Amazon
The program where Amazon is responsible for storing products and shipping them to buyers.
FBM – Fulfilled By Merchant
The seller is responsible for the inventory storing and fulfilling orders.
FC – Fulfillment Center
Amazon’s storage facility where orders are fulfilled.
FNSKU – Fulfillment Network Stock Keeping Unit
Amazon’s unique identifier used to label units in the fulfillment centers.
GTIN – Global Trade Item Number
A unique 14 digit number used globally to identify products and services.
IP – Intellectual property
Property that is protected such as trademarks, patents, copyrights.
ISBN – International Standard Book Number
A 13 digit number to identify individual books.
MAP – Minimum Advertised Price
The price is determined by a manufacturer. Sellers will be instructed to not sell the product below that price.
MCF – Multi-Channel Fulfillment
Inventory that is stored and fulfilled by Amazon but the order is from another sales channel.
MSRP – Manufacturer’s Suggested Retail Price
This is to keep prices similar for different stores, sales channels, platforms, etc.
ODR – Order Defect Rate
A performance metric based on the percentage of orders with defects such as A-to-z claims and negative feedback.
OOS – Out Of Stock
Items are no longer in stock.
OTC – Over The Counter
Products that do not need a prescription to purchase.
POA – Plan Of Action
When seller accounts or ASINs are suspended, Amazon frequently requests a Plan of Action from the seller explaining what happened – and how they will stop it from happening again.
PL – Private label
Sellers may have a brand but have a manufacturer. These are the suppliers’ products but they do not make them.
Q1 – First Quarter
The portion of the year including January, February and March.
Q2 – Second Quarter
The months of April, May and June of each year.
Q3 – Third Quarter
This includes July, August and September of a calendar year.
Q4 – Fourth Quarter
Busy months for retail. Q4 includes the last three months (October, November and December) of the year.
QA – Quality Assurance
To ensure the desired quality of the service and/or product.
SC – Seller Central
The seller portal for the Amazon marketplace. Amazon Seller Central
SFP – Seller Fulfilled Prime
The program where sellers must meet Amazon’s Prime requirements.
SKU – Stock Keeping Number
The code to identify a product.
SLA – Service Level Agreement
The agreement details the expected level of service.
TOS – Terms Of Services
The rules and regulations that the seller must follow.
UPC – Universal Product Code
A 12-digit code is associated with the barcode of a product.
VAT – Value Added Tax
For products sold in the United Kingdom and Europe. This is a consumption tax levied on products at each and every point of sale in which value was added.
For more articles using these acronyms visit our website. Have questions about managing your Amazon account? Call us 877-289-1017
Kelly Johnston is the glue that holds Riverbend Consulting together and was with the company at its founding. She survived 10 years in the digital salt mines of Amazon Seller Performance. Before that, Kelly held other e-commerce roles where she worked in content, sales, and operations. When not helping clients, Kelly is a talented artist. Collage and up-cycled assemblages are her current passions.