Just like regular household tidying to keep your home clean and organized, maintaining account health Amazon requires consistent attention and care. Think of it as the digital upkeep of your e-commerce space, ensuring everything runs smoothly and efficiently.
The target for account health Amazon? The best it can be. As a new seller, you may not be aware of Amazon seller account health because your focus has been growing your Amazon business. Without routine hygiene, you may not know your Amazon business can be at severe risk.
What does account health Amazon mean?
Amazon seller account health refers to the overall condition and performance of your seller account on the platform. Just as you’d assess the well-being of your home by its cleanliness, organization, and functionality, Amazon seller account health is determined by various factors that affect your ability to sell effectively and maintain a positive reputation.
A healthy Amazon seller account meets the platform’s standards and guidelines, operates smoothly without interruptions, and maintains good standing in terms of customer satisfaction, order fulfillment, and policy compliance. It’s like ensuring every room in your home is well-maintained, clutter-free, and functioning correctly to create a pleasant environment.
Your Amazon seller account contains a section entirely dedicated to account health. In this section of your account, you’ll find several account metrics to keep your account in good standing and discover account-level warnings that require your attention.
How to access the Amazon seller account health dashboard
To access your Amazon Account Health dashboard in Amazon Seller Central, open the performance tab and follow these steps:
Step 1: Select Account Health
Step 2: Select Seller Central
Step 3: Select the Performance Menu, then Account Health
Once in this section, you’ll discover an overview of compliance with Amazon policies.
Amazon seller account health comprises three metrics:
- Customer Service Performance
- Product Policy Compliance
- Shipping Performance
You can review negative feedback and chargeback claims on the Amazon Health page.
What’s a good account health rating on Amazon?
Understanding what constitutes a good account health rating is vital to thrive on the platform. Much like striving for a spotless home or a clean bill of health from your doctor, achieving and maintaining a high account health rating is crucial to success in the competitive Amazon arena.
Statuses, colors, and scores represent Amazon’s account health rating (AHR). These indicators help you quickly assess your account health Amazon and take necessary actions to maintain or improve your standing on the platform.
- If your AHR is “Healthy” (green), it signifies that your account is in good shape and you have a score ranging from 200 to 1,000 points. This status indicates that you meet or exceed Amazon’s performance metrics and operate within their guidelines.
- If your AHR shows “At Risk” (yellow), your account’s health is in jeopardy, and you have a score ranging from 100 to 199 points. This status serves as a warning sign that issues must be addressed to prevent further deterioration of your account health.
- If your AHR displays “Unhealthy” (red), it indicates a critical situation where your account scores 99 or lower. At this stage, your account may be eligible for deactivation or may have already been deactivated by Amazon. This status demands immediate attention and remedial actions to resolve outstanding issues and regain compliance with Amazon’s policies and standards.
Regular monitoring and prompt action can help maintain a healthy account and avoid potential disruptions to your operations. Amazon evaluates the account health Amazon rating through various metrics and indicators, including but not limited to
Order Defect Rate (ODR): This metric measures the percentage of orders with defects such as negative feedback, A-to-z Guarantee claims, and chargebacks. A lower ODR indicates better account health, with Amazon typically recommending a rate of below 1%.
Late shipment rate: Timely order fulfillment is crucial to customer satisfaction. Amazon expects you to ship orders promptly, aiming for a late shipment rate of less than 4% to maintain good account health.
Valid tracking rate: Providing valid tracking information for shipped orders helps ensure transparency and accountability in the delivery process. Amazon recommends maintaining a valid tracking rate of at least 95%.
On-time delivery rate: Meeting delivery promises is essential for customer trust. Amazon expects sellers to achieve an on-time delivery rate of at least 97% to maintain good standing.
Policy compliance: Adhering to Amazon’s policies, guidelines, and terms of service is fundamental for maintaining good account health. Violations can lead to account suspension or restrictions, severely impacting sales and reputation.
By consistently meeting or exceeding Amazon’s performance metrics, you can establish customer trust, enhance your brand reputation, and unlock opportunities for growth and success in the competitive Amazon landscape.
5 ways to tidy and improve your Amazon seller account health rating
Account health Amazon requires ongoing attention to stay on top of Amazon policies and metrics.
When creating a systematic process for account hygiene, it’s a good idea to begin with the foundation. To start, focus on your catalog of products. From there, navigate any stranded inventory and negative feedback. You’ll want to develop a practical process to maintain good account health Amazon hygiene.
#1 – Review Your Entire Catalog
As a growing Amazon business, you will likely add products to your catalog. That’s excellent news in terms of your ability to scale. Unfortunately, adding more products can mean you inadvertently overlook older products not intended for sale.
Often, adding new products doesn’t always come with the intention of selling these products. Sellers frequently add new products to understand if they meet ungating requirements or specific permissions and compliances. But, if the product remains on the Manage Inventory Page, Amazon believes you intend to sell that product.
If you receive an IP complaint (Intellectual Property Violation or Restricted Product Warning), you could face a severe ASIN violation without your knowledge. If you were to list this product in the future and were not aware of the ASIN violation, you could experience a negative score against your account. Repeated violations will eventually mean severe consequences.
Ensure you delete all products from inventory you do not intend to sell. It’s a simple fix but often overlooked as you begin to scale. The added benefit of deleting products you don’t intend to sell is that your inventory performance score will improve. The inventory performance score is vital to the quantity of inventory you can send to Amazon; therefore, a positive score is critical.
#2 – Deal With Stranded Inventory
Stranded inventory errors are not good for your account health Amazon. Stay on top of stranded inventory to maintain a positive inventory performance score and good account health.
How to fix stranded inventory on Amazon? Go into the stranded inventory page of Amazon Seller Central and reconcile each ASIN individually. You may have to remove stranded inventory from your warehouse or home or dispose of it through Amazon.
Removing stranded inventory can require a refresh of your screen, a call to Seller Support, or an Amazon appeal. While appeals are common, avoiding the Amazon stranded inventory listing error and inventory languishing here is best.
#3 – Check feedback in your storefront
Amazon seller feedback is a metric that evaluates your selling performance. It’s available for Amazon customers and can be left when a customer returns an order or through the feedback page on Amazon.
Negative and neutral reviews can be mistakenly entered into this area by customers. A negative review can negatively affect your feedback performance score when that happens.
Previously, you could request negative reviews be removed from the feedback section by clicking a report feedback button. Today, you must open a case file for each incorrect feedback to have them removed. Remove all negative or neutral reviews from this area to increase your performance score and continue selling without issue.
#4 Amazon listing optimization
Optimizing your product listings is essential for enhancing the health of your Amazon seller account. Conducting keyword research to identify relevant keywords. Incorporate these keywords strategically into your title, bullet points, and HTML description.
Craft clear, compelling titles and highlight key features and benefits in your bullet points. Invest in high-quality images to enhance visual appeal. Write persuasive product descriptions that address customer needs. Ensure competitive pricing and encourage positive reviews. Continuously monitor performance metrics and make data-driven optimizations. Implementing these strategies will attract more customers and improve your overall account health on Amazon.
#5 Expert Amazon consultation services
For optimal Amazon seller account health, consider expert Amazon consultation services. Professionals like Riverbend offer tailored strategies and insights to boost sales and account performance. With our guidance, you can streamline operations, increase efficiency, and achieve sustainable growth. Partnering with Amazon experts equips you with the tools and knowledge to navigate complexities and stay ahead of the competition.
How long do Amazon violations last?
Amazon violations can have varying durations depending on the severity of the infraction and whether it’s a first-time offense or a repeated violation. The duration of penalties imposed by Amazon can range from temporary restrictions to permanent account suspension.
Amazon may impose temporary restrictions on your account for minor violations, such as late shipment or a slight increase in order defect rate. These restrictions typically last until you address the underlying issues and demonstrate improvement in your performance metrics. Once the issues are resolved, your account may regain its full privileges.
Typically, violations on the account health dashboard fall off after 180 days. However, it’s important to note that if selling privileges are removed during this time due to the impact on account health, the violations may not disappear automatically. They may remain visible on your account health dashboard until the issues are resolved and your selling privileges are reinstated.
More serious violations, such as selling counterfeit or prohibited items, can lead to permanent Amazon seller account suspension. In these cases, the violation lasts indefinitely unless you successfully appeal the suspension and convince Amazon of your commitment to compliance with their policies.
Regular monitoring of your account health Amazon metrics and proactive measures to address issues can help mitigate the risk of violations and Amazon disputes and maintain a healthy standing on Amazon
Maintain good account health Amazon
Review your Amazon seller Account Health dashboard continuously and add this task to your standard operating procedures. Regularly address any ASIN violations or other policy violation warnings in your account health dashboard to maintain good account hygiene.
Avoiding problems out of fear only increases risk and can make appeals more challenging if appeals are required.
Poor account health and stranded inventory can sneak up on you, especially if you don’t know where to look or how to address warnings and violations.
Work with Amazon Consultation Services to help you understand compliance and violations on an ongoing basis.
We can’t stress the importance of regular Amazon seller account hygiene enough. It’s too easy to sell on the platform and ignore this crucial aspect of business, especially as sales continue to roll in. Create an ongoing hygiene review within your Amazon seller account, like your spring cleaning regime.
Need help with an ASIN appeal or account health Amazon? Riverbend Consulting offers essential services to help you scale on the world’s largest online marketplace. Contact Us for a quote.
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