Case Studies
What it actually takes to get an Amazon decision reversed
Five real cases, start to finish including the ones where the seller had already appealed and been denied before they called us. Client details are anonymized at each client’s request.
10,000+
Sellers Served
400+
Cases Handled Monthly
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100%
Confidential
Featured Case
A deactivated account, and no appeal button to press
The hardest case in the set a mixed catalogue where some listings were defensible and some genuinely were not, with the account already down.
Account deactivation · FDA labeling
Selling account reactivated after a cluster of FDA labeling violations
Some units were labeled in English, some in Portuguese, and some had been listed without the seller realising they were noncompliant. The violations stacked until account health collapsed.
Every ASIN
Triaged from its own case log standard appeal options were missing from the interface
6 sides
Of packaging photographed as label evidence where needed
4 groups
Compliant, non-compliant, in stock, and already deleted
A seller’s ASINs were flagged as restricted for failing FDA English-labeling requirements. The inventory was mixed, the violations were high-repeat, and account health fell sharply until the account was deactivated.
The problem behind the problem
What we did
Result: selling account reactivated.
Case Studies
Anonymized at the client’s request
Third-party seller, FDA-regulated personal-care category
Marketplace
Amazon
Issue
Restricted-product violations FDA English-labeling
At intake
Account deactivated; appeal options missing from the UI
Service
Seller Account Appeals
OUTCOME
Result
Selling account reactivated
More Cases
Account deactivation
Violation removed · Account Retained
Code of Conduct violation removed with days to spare
A plan of action due within days, a grace period running out, and an appeal already denied. The facts were never in dispute the previous appeal simply did not answer what Amazon had asked for.
7-day grace period
IP & trademark
Violation removed · ASIN reinstated
Trademark complaint removed after Amazon rejected the first appeal
The seller had invoices proving the product was authentic, and Amazon rejected the appeal anyway. Authenticity was never the question the complaint was aimed at a brand mismatch in a listing the seller had not even created.
2 dashboard appeals
Shipping & fulfilment
Eligibility reinstated
Premium Shipping eligibility restored after one missed delivery promise
Fourteen Premium orders in ninety days, one miss — and Amazon’s own Buy Shipping tool never offered an option that could have met the promise that day.
14 orders / 90 days
Reimbursements
Units located and recovered
Code of Conduct violation removed with days to spare
A plan of action due within days, a grace period running out, and an appeal already denied. The facts were never in dispute the previous appeal simply did not answer what Amazon had asked for.
~290 units
Featured Case
What these five cases have in common
None of them were won by appealing harder. Each was won by working out what Amazon was actually asking before writing a word.
Diagnose before appealing
In four of these five cases the seller had already appealed and been denied. The first job was never to write faster — it was to work out what Amazon was actually asking.
Meet the procedural expectations
Rights-owner contact, proof of payment, label evidence, freight documentation. Amazon rejects appeals that skip the steps it expects, however strong the underlying case.
Appeal with evidence, not assertion
Where a catalogue was mixed, we split it and appealed each half differently. Where a record was clean, we reconstructed the timeline that proved it.
Escalate, and follow up every round
Dashboard appeals first. When those stalled, executive channels — advancing to the next tier each time no answer came back, rather than waiting.
Start here
Find out where your account actually stands
Talk to a Solutions Advisor and get a free preliminary check of your account and the notice you received before you decide on anything.
Every case on this page is real and is published with the client’s permission. Names, brands, ASINs and order details have been removed at each client’s request. Results vary by case; past outcomes do not guarantee future results.
