ChatGPT (Chat Generative Pre-Trained Transformer) is a new generative-text language model created by OpenAI. It is capable of understanding natural-language prompts and generating human-like text responses with startling accuracy. It has been described by varying sources as a ‘Search Engine on Steroids’ and a ‘Google-killer’.
The current version runs on OpenAI’s GPT-3.5 Model. As of this writing, the research beta of ChatGPT is freely available to the public on the web and iOS platforms. To use ChatGPT you’ll need to create a user account, allowing you limited access to the chatbot. Users have the option to upgrade to ChatGPT Plus for $20 per month. OpenAI also offers the GPT-4 technology to developers and other businesses. Another wave of AI-enhanced software is already on the horizon.
The focus of this post is ChatGPT’s free public version and how you can use it to boost your success on Amazon. If you are interested in what AI-powered software integrations can do for Amazon sellers check out this recent blog post.
Here are five ways you can use ChatGPT today
- Draft that dreaded email. ChatGPT can be a lifesaver when it comes to composing emails when you struggle with what to say or how to set just the right tone. This screenshot shows a generated email.
- Create social media content. If you find yourself scratching your head over hashtags, ChatGPT has your back. You can optimize our posts with the most relevant hashtags. I quickly asked about Amazon Finds and received this immediate response:
- Read into customer reviews. Could there be more to know about what customers are saying about your products, especially in reviews? Use AI to draw insight into what your customers are saying. Take a recent customer review, cut and paste, and see what happens.
- Supercharge your SEO. ChatGPT may save you some time and improve your SEO metrics by generating the strongest search terms for your ASINs. I quickly asked about SEO keywords for a cordless smoothie blender for The AI answers?
- Brainstorm your brand name. Are you planning to offer private-label products, or maybe expand your current product line or brand? ChatGPT can help get you started with ideas for brand names. It works for naming products too. I really like this!
What can ChatGPT not do for you?
That’s a smug way of saying that this tool does not speak Amazon. While ChatGPT is a useful multipurpose tool, it is not specialized or optimized for e-commerce or Amazon. Its outputs will not necessarily conform to Amazon policy. We tested some keyword-generating prompts related to Amazon’s Restricted Products Policy. Our findings revealed that more than 50 percent of the brand names suggested by ChatGPT were already trademarked. It’s imperative that any ChatGPT or machine-produced content be reviewed by a human familiar with relevant policies and regulations. This is really the only way to completely validate Amazon compliance.
Recognize ChatGPT’s caveats and concerns
In conclusion, the free version of ChatGPT offers a remarkable tool for businesses to engage with customers and generate content. However, it is essential to recognize its limitations, such as its inability to discern fact from fiction and its lack of specialization for e-commerce, particularly on platforms like Amazon.
While ChatGPT can be a powerful asset for boosting business, it should be used with caution and supplemented with human oversight and verification. Despite its limitations, embracing and implementing ChatGPT in the e-commerce industry can provide a competitive edge by streamlining communication, enhancing customer experiences, and enabling innovative content creation.
By harnessing the potential of ChatGPT and combining it with human expertise, businesses can pave the way for a successful future in the ever-evolving landscape of online commerce.
If you’re using ChatGPT for your business, we’d love to hear about how it’s helping you.