Making the most of your brand and private-label products on Amazon is the imperative. We also know being PL is full of potential–and problems, such as Amazon Brand Registry complications.
Regardless, registering your brand with Amazon increases protection against competitors and bad actors, as well as Amazon’s own incompetency. An often-forgotten benefit of Brand Registry is the Brand Referral Bonus (BRB) program.
What is the Amazon Brand Referral Bonus program?
The Amazon Brand Referral Bonus program provides incentives to Brand-Registered sellers. Amazon offers a referral bonus for each sale generated through a unique referral link. The referral bonus is a percentage of the product’s sale price, ranging from 6 percent to 10 percent, depending on the product category. To be eligible for the referral bonus, a customer must purchase your product within 24 hours of clicking on the referral link, and the product must be shipped and sold by Amazon.
Amazon shares interesting insights in its guide:
…a single customer journey can utilize 3 to over 300 touchpoints depending on the customer. The journey to actually making the purchase continues both actively, as consumers conduct product research, and passively, as they scroll through social media feeds or their inbox …Research shows that advertisers who engage consumers across 3 or more channels experience 250% higher engagement and purchase rates than those using single channel campaigns.
How to get started with the referral bonus program
Start by enrolling in the referral bonus program. This assumes you are currently approved in Brand Registry. If not, enroll and register there first. It requires detailed documentation to prove you are the legitimate brand owner or an authorized brand agent. Once registered, you can start promoting your products through the Amazon Brand Referral Bonus program.
Next, you choose what product(s) you want to promote and create a unique referral link for each one. You do this by going to the “Advertising” tab in your seller account and selecting “Brand Referral Bonus.” Once you select the preferred product(s) for promotion, a tag is created, which generates a unique referral link. Use this link across all your sales and marketing channels, such as your website and social media platforms. Your goal is to drive traffic – and leverage the referral bonus.
Tips for maximizing your Amazon brand referral bonus earnings
So, how do you make the most of the bonus earning? Here are 5 tips to get you started.
1. Optimize your product listings
To increase your chances of generating sales through your referral links, it’s important to have high-quality product listings. This means providing detailed product descriptions, high-quality images, and accurate pricing information. Listing optimization isn’t always a smart Do-It-Yourself endeavor. A service provider can help since it can be a little tricky and time-consuming.
2. Spread the word using social media
This is a great way to promote your products and drive traffic to your Amazon product pages. Be sure to use relevant hashtags and keywords to engage your followers and increase the visibility of your posts.
3. Offer promotions and discounts
Offering promotions and discounts drive customer interest and action – actual purchases – By using the unique referral links, you can offer a discount code or run a limited-time sale to encourage customers to make a purchase. In general, always be cognizant of your promotions and discounts. Being compliant with Amazon terms of service and policies is critical.
4. Use Amazon’s advertising tools
Amazon has an entire set of “Amazon Ads” tools that drive sales and visibility. These tools include Sponsored Products, Sponsored Brands, Sponsored Display, Video ads, Posts, Amazon Live, Amazon Stores and more.
5. Manage and monitor program performance
It’s important to monitor your performance in the Amazon Brand Referral Bonus program. How is it working? You want to ensure you’re earning the maximum referral bonus possible. Keep an eye on your conversion rates and adjust your marketing strategies as needed to optimize your earnings.
Ultimately, the Brand Referral Bonus program is a complementary approach to capture consumer attention and sales, and it provides a little extra income. Every little bit helps.
To learn more ways to increase your product visibility and sales, contact us. Our experts are ready to share sales-driving strategies and services. Are you a current user of the BRB program? If so, share your experience and comment!