Amazon has recently relaxed their policies on sellers having multiple selling accounts. Meaning it isn’t required for sellers to obtain authorization from Amazon to open a 2nd or 3rd account.
However, it would be wise to use caution when opening another seller account.
Many sellers have seen this change in policy to test the waters of their Amazon accounts by creating a 2nd or 3rd account they don’t intend to utilize by selling inventory.
They view it as a throwaway account.
There are many possibilities of what could go wrong with your throwaway account that can cause a domino effect on your other accounts.
Remember, Amazon technology is smart.
Even thinking, “How will they know I did XYZ?” they do. They have brilliant algorithms that are continually running 24 hours a day, 7 days a week.
Things to keep in mind:
When you are creating a second account keep these things in mind-
Ensure your account information is different for each account, name, address, email, credit card, bank info, etc.
If you’re using the 2nd seller account, don’t list the same items in your other account.
Make sure you’re still adhering to all Amazon policies.
Suppose you create this throwaway account to see what happens when you fudge pricing or add inventory you don’t have, whatever it may be, you can still be deactivated for policy violations.
If one account goes down, all accounts will go down for being related to it.
The same goes for multiple accounts that are not throwaways.
You’ll also want to verify the email address and password you use to sign up for this 2nd account is something you can remember.
If your main account gets deactivated for being related to the 2nd account, you’ll need to be able to access the account to resolve the issue that caused the suspension.
You can’t do that if you can’t access it. Amazon, for privacy reasons, won’t provide that information. Not being able to access your extra account can be detrimental to your main seller account, especially if the Amazon platform is your livelihood.
Utilize seller forums, Seller University, bookmark Amazon policies, and read through them, and of course, contact your friendly Riverbend Consultantteam if you have questions or concerns about how specific functions work within Seller Central. We’re here to help! 877-289-1017
Sam applies her impressive tenacity to get Amazon seller accounts and ASINs reinstated. She enjoys research and looking beyond the surface layer to help sellers solve their issues. While working at Amazon, Sam was involved with the AWS and SES teams looking for fraudulent account activity and unauthorized account take over. Sam is an avid reader, urban explorer and friend to all dogs.