Order Lesley Hensell's New Book!

The Amazon Incubator:

Grow Your Business
or Hatch a New One

*available Jan. 23, 2024

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Can everyday entrepreneurs – and established businesses – still make money on Amazon?

Whether you long to launch your own online brand or need a profitable side-hustle, the answer is yes – if you have the right plan.

Most books about selling on Amazon peddle unrealistic get-rich-quick schemes. The Amazon Incubator is different. This book offers a practical blueprint for building a long-term, profitable business on Amazon. Whether sellers are new to the platform or own the ecommerce channel at an existing brand, they will benefit from strategic thinking and in-depth Amazon know-how delivered in a digestible format.

The Amazon Incubator is written as a practical guide, with short, easy-to-implement chapters:

  • Case studies
  • Real-world examples, seller success and failure
  • Worksheets and exercises
  • Strategies and steps to define goals, determine product sets and execute like a champ

In addition, each chapter includes a brief summary at the end, as well as suggested action steps, so it can be used as a tool for the reader to share with teammates and business associates.

About Lesley Hensell

LESLEY HENSELL is co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. Its experts and 85-plus employees solve problems for Amazon and e-commerce sellers facing account and product listing suspensions and other difficult challenges.

Hensell oversees Riverbend’s service team and has personally helped thousands of sellers facing account and ASIN suspensions. Hensell is an Amazon seller, e-commerce influencer, speaker and author. A lifelong Longhorns fan, Hensell earned a bachelor’s degree in journalism and a master’s of business administration from the University of Texas at Austin.

She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions. Also, she serves on the board of directors for Hallie’s Heroes, a non-profit that funds bone marrow matches and medical research for kids with cancer and critical illnesses.

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