Green, Red, Orange- the three colors in Account Health
By: Kayleigh Cockerill
Amazon is making some improvements! Specifically to Seller Central to help sellers stay on top of their online enterprise. The Account Health Dashboard’s Policy Compliance Scorecard is for sellers to monitor their violations and appeal ASIN suspensions.
The Account Health Rating feature rates your seller Account Health metrics in three colors. Green for “good.” Orange for “at risk.” Red for “critical.” It is meant to give sellers a visual of their policy violations and encourage them to take action if too many pile up.
While it is helpful at times, it also leaves a lot of unanswered questions.
How long will the violations negatively impact my account health?
The violations reflect your policy violations over the last 180 days, or six months, at which point they will disappear.
Can the violations come off with a successful appeal?
This is a complicated answer but usually, no.
The exceptions are if Amazon has stated in the performance notification that the violation will be removed with a successful POA. Or if Amazon has made a mistake.
If a buyer returns an item and leaves a comment stating, “I’m used to wearing a heavy jacket and this one was too light” but Amazon interpreted the word “used” as a condition complaint. They will likely remove the violation with a successful appeal.
Also, if a rights owner retracts their intellectual property violation complaint, the violation will likely be removed from your Policy Compliance Scorecard.
How many violations is too many?
Generally speaking, you want to remain in the green.
There isn’t a hard and fast answer about a specific number of violations that will cause your account to be suspended.
If you continue to accumulate similar violations over six months, neglect to appeal them, and aren’t actively improving the root cause of the complaints, there is cause for concern.
Be proactive, not reactive!
I’m in the orange – will my account be shut down soon?
It’s possible.
Amazon doesn’t want to suspend sellers who are prioritizing their account and Amazon’s policies. Don’t wait for your account to be at risk before you implement some proactive measures to maintain the viability of your account.
- Keep your invoices in an easily accessible central location.
- Or use invoice software so you’ll be able to submit invoices as they’re requested
- Appeal ASINs in a timely manner and institute the steps you’ve outlined in your appeal
- Regularly review Amazon’s ever-changing policies so you know your account remains compliant
- Regularly audit your inventory to ensure it meets Amazon’s condition guidelines and avoid returns for condition complaints
- Ask for help from the experts at Riverbend! Our staff is largely comprised of ex-Amazonians and professionals who know the Amazon world inside and out.
If you have questions about your Account Health contact Riverbend Consulting or give us a call, 877-289-1017. Our team will be happy to help!
Kayleigh relentlessly fights for clients with suspended Amazon accounts. With a degree is in Criminology and Criminal Justice, Kayleigh is inquisitive, process-oriented and pays close attention to detail. When she isn’t being a superhero to Amazon sellers, she enjoys crafting, reading, baking, taking voice lessons or participating in races and obstacle courses.
Lesley is co-founder and co-owner of Riverbend Consulting, where she oversees the firm’s client services team. She has personally helped hundreds of third-party sellers get their accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to advise clients on profitability and operational performance. She has been an Amazon seller for almost a decade, thanks to her boys (19 and 13) who do most of the heavy lifting.
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Cathy utilizes 20 years of Amazon experience to advocate for sellers. She has extraordinary knowledge regarding Amazon selling policies and seller enforcement. Cathy was a founding member of the Amazon Executive Seller Relations and Product Quality teams, and Operations Manager for Seller Performance in Seattle. She was a Senior Program Manager with the Marketplace Growth team (now Strategic Account Services). Cathy has raised, trained and shown champion Doberman pinschers for 40 years.
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Cait provides support to our clients and our operations team. She creates meaningful monthly reports that help us identify trends in client accounts. In addition, she helps manage workflow and ensure everything runs smoothly. Cait spent two years in Amazon Seller Support, where she specialized in feeds, variations, escalations, product compliance and gating. In her off time enjoys baking and exploring with her two daughters.