When Amazon Seller account problems arise, it’s tempting to tell Amazon what you think they want to hear. Unfortunately, this can mean fake invoices, doctored documents and false statements.
This short-term solution can destroy your account. If Amazon detects falsified invoices or documentation, they will suspend you – and it can be nearly impossible to come back from this kind of suspension.
On the flip side, telling the truth just might get what you want from Seller Performance. In a recent case, one of our clients had multiple major problems with his accounts. Brutal honesty resulted in a super-fast reinstatement.
Here are a few tips:
Don’t rush. Yes, it’s faster and easier to doctor an invoice. Instead, take the time to get the real – and right – documentation.
Be clear. Sometimes, the reason you’re in a pickle is a good and valid one. Explain it briefly, with any evidence you can provide to back your story.
Don’t give in. It is so tempting to lie because you need your products to sell – right now. It’s better to see lower, slower revenue numbers than to take actions that might kill your account.
Lesley is co-founder and co-owner of Riverbend Consulting, where she oversees the firm’s client services team. She has personally helped hundreds of third-party sellers get their accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to advise clients on profitability and operational performance. She has been an Amazon seller for almost a decade, thanks to her boys (19 and 13) who do most of the heavy lifting.