Can the little guy still make money on Amazon? New book, “The Amazon Incubator,” says yes, provides blueprint to win

TINTON FALLS, N.J. Jan. 23, 2024 As small businesses, entrepreneurs and sidehustlers seek new income streams in 2024, ecommerce expert Lesley Hensell argues that Amazon still offers the best small business incubator in history.

She shares personal and practical advice about how to sell successfully on Amazon and warns readers to avoid getrich schemes and empty promises in her new book, The Amazon Incubator: Grow Your Business or Hatch a New One, available immediately.

The Amazon Incubator goes indepth for new and existing Amazon sellers and those considering a leap into selling on Amazon,” said Hensell, an Amazon seller and cofounder of Riverbend Consulting, an Amazon consultancy. “This book is a roadmap to Amazon selling success. It invites readers to ask tough questions, evaluate Amazon as a business model and create a personalized business plan. In the end, it leads readers to make smart, informed decisions.”

An easy read at 13 chapters and 253 pages, the book guides readers through Amazon mustknows and the steps required to succeed.

Each chapter concludes with a summary and a study
guide of questions. The book covers:

The good, bad and ugly of Amazon, is it right for you?
What type of seller and business model is best?
What is success in the Amazon universe and is it achievable?
How to get started and how to sustain it
Reaching your dreams and goals mustdos for Amazon success

Pearl Ausch, chief operating officer at Frisbi, a software and services provider for Amazon sellers, says the book shares muchneeded straight talk. “Don’t buy this book if you want to make millions on Amazon and work five hours a week,” said Ausch. “Reading this, you’ll learn the true story, the lies and mythsand the practical advice needed to succeed long term. A great book for every entrepreneur.

Book preorders are available now. On Jan. 23, 2024, Amazon Incubator is available in major retailers, including Amazon, Barnes & Noble, Bookshop, !ndigo, BAM! BooksAMillion, Porchlight and Target.

“It’s been 14 years since I jumped into being an Amazon sellerand then launching a company that helps sellers get out of trouble with Amazon’s enforcement teams,” said Hensell. “In one minute, Amazon can destroy a seller’s business. I wrote this book to clear up any confusion about Amazon risks and rewards. Despite the risks, Amazon remains the greatest businessbuilding opportunity for entrepreneurs.”

About Lesley Hensell

Lesley Hensell is an Amazon expert, seller, industry speaker, author and cofounder of Riverbend Consulting, an ecommerce and Amazon consulting agency. Hensell oversees Riverbend’s service team and has personally helped thousands of sellers facing account and ASIN suspensions on Amazon. A lifelong University of Texas-Austin Longhorns fan, Hensell earned a bachelor’s degree in journalism and a master’s of business administration from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions. Also, she serves on the board of directors for Hallie’s Heroes, a non-profit that funds bone marrow matches and medical research for kids with cancer and critical illnesses.

About Riverbend Consulting

Riverbend Consulting helps sellers and vendors on Amazon and other ecommerce marketplaces keep their accounts healthy while solving their most vexing issues. The company specializes in account and ASIN appeals, account management and reimbursements. Riverbend provides Amazon sellers with strategies for improving revenue and profitability. Its growing
team of ex-Amazon employees, third-party sellers and business consultants provide the know-how and persistence to help sellers win.

Media contact: Roy G. Miller, 

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