Amazonians can provide excellent insights – if they are real and relevant
Writing Amazon appeals requires a special set of skills. Persuasive, clear prose helps. Responsiveness and attentiveness to the client are a plus. But more important than anything else is a true understanding how Amazon works for and with third-party sellers. Who embodies this last set of skills? The best candidates are ex-Amazon employees and long-term Amazon sellers.
When we launched Riverbend Consulting, our team included two Amazon sellers and one ex-Amazonian. Since that time, we’ve dramatically grown our ex-Amazon staff. Today, we have eleven Amazonians who fill consultant and analyst positions.
Fake Amazonians everywhere
Unfortunately, we’ve noticed an ugly trend in our industry. Many consulting firms are claiming to have ex-Amazon employees on staff – when they have only one or none at all. If you want an edge with your account or ASIN appeal, you’re better off with a firm that has real Amazon knowledge in-house.
Here are some strategies to be sure you’re getting the expertise that you have paid for:
Check the web site. Companies that have real Amazonians on staff advertise it on their team page. Ex-Amazon employees are a valuable asset, so their bios will be included as well.
Ask questions. If a firm claims to have ex-Amazon employees, ask for names and details. Confirm they actually work at the company full-time and aren’t simply a name used to draw in business.
Determine their departments. For straight-up appeal writing, a team that includes Seller Performance and Seller Support experience is your best bet. Those with knowledge in other areas could be helpful for long-term account management and performance.
Find out how long they’ve been gone. Processes and people change continually at Amazon. This makes more recent experience critical. While knowing the “Amazon way” of thinking and working is incredibly valuable, at least a few employees should be more recent Amazon team members to ensure fresh, relevant knowledge.
What can ex-amazon employees do for you?
At Riverbend, our ex-Amazonians hail from a wide range of departments: Seller Performance, Seller Support, Account Health Services and AWS.
Should I hire an ex-amazon employee to write appeals? Our Seller Support pros know strategies for ungating issues, catalog folks don’t. Our Seller Performance team members understand nuances of the appeal process unlike anyone else. Likewise, our Account Health Services employees provide great feedback on how sellers can extract information about their accounts.
Amazon can be quite siloed. Employing experts who have worked in many of these silos gives us access to a broader range of information and strategies to help our sellers solve their ongoing challenges with Amazon. Best of all, we are well-equipped to provide prophylactic strategies that head off problems before they occur.
When a client has a question that one of our team members cannot answer, it goes into the company chat. Chances are, one of our ex-Amazonians knows the right information – or how we can get it.
What’s more, not every employee can be an ex-Amazonian. But we have enough Amazon knowledge in-house that our non-Amazon staff receives extensive training and mentoring from those who spent time at Amazon. It makes for a great mix of consulting know-how, people skills and domain expertise. So, should you hire an ex-amazon employee to write appeals? We think so!
Have questions for our team? Let’s talk 877-289-1017 or visit our website.
Lesley is co-founder and co-owner of Riverbend Consulting, where she oversees the firm’s client services team. She has personally helped hundreds of third-party sellers get their accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to advise clients on profitability and operational performance. She has been an Amazon seller for almost a decade, thanks to her boys (19 and 13) who do most of the heavy lifting.