Sellers suspended for abuse of Brand Registry reporting system
Aug 26, 2019
These “abuse of Brand Registry” Code of Conduct suspensions are very difficult to overturn
Why the suspension? Here is what we know:
- The Brand Registry is intended for brand owners to file reports regarding their own ASINs. For example, if another person has listed a counterfeit product on an ASIN “owned” by that brand owner. In this case, brand owners were using the Brand Registry to file complaints about other ASINs in which they had no ownership or interest.
- It’s one thing to file a complaint. It’s another matter completely to file dozens of complaints in a matter of days. Amazon considers that abusive behavior. Abuse of Brand Registry.
- There already exists a “report a violation” feature in the “contact us” section of Seller Central. This is where sellers should file reports against competitors who are not following the rules.
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Lesley is co-founder and co-owner of Riverbend Consulting, where she oversees the firm’s client services team. She has personally helped hundreds of third-party sellers get their accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to advise clients on profitability and operational performance. She has been an Amazon seller for almost a decade, thanks to her boys (19 and 13) who do most of the heavy lifting.