3 ways Editorial Recommendations boost the bottom line for Amazon brand owners
By: Lesley Hensell
You need an edge on Amazon. What if you could increase sales, clicks and impressions for your products, without breaking the bank?
If you’re a brand owner or private-label seller, you can! The solution is a relatively new section of the Amazon search results page, Editorial Recommendations. These are short articles written by a network of trusted publishers that have been pre-approved by Amazon.
Why should sellers care?
We can help place your products into one of these articles. And Editorial Recommendations drive a lot of sales at a bargain rate. The process is fast and easy for sellers:
- Choose a product with 100 or more reviews and an average of 3.8 stars or better
- Work with our team to choose three excellent search terms/phrases
Our team does the rest. We ensure you receive an Editorial Recommendation from a reputable publisher, such as Men’s Health
or Good Housekeeping
. The article will label your product as one of the “best” products for your search term.
Most exciting is that Editorial Recommendations appear on page 1 of search. Even if your organic ranking lands you on page 3 or 4, your product will pop to the head of the class with an Editorial Recommendation.
There are other benefits as well.
Editorial Recommendations improve an ASIN’s overall performance, with better:
- Organic rankings and conversion rates
- SEO on Google and other search engines
- Bottom-line results for PPC campaigns
You pay nothing until the Editorial Recommendation appears on Amazon.com